Polarity Bio
Disrupting the wound care market required a new brand identity and strategic position for this biotech company to evolve the perceptions of what is possible.
CASE STUDY / POLARITY BIOPolarity needed to evolve its brand perception to match its revitalized leadership and market strategy. Their breakthrough autologous wound-healing product has the potential to revolutionize the standard of care and vastly improve patient care and experiences.
The visionary leadership, exquisite science, and exceptional team had more in store than the market understood or expected. We worked in partnership with their leadership team to invigorate the Polarity brand from offering a single product to a sophisticated, growing biologic company with a robust pipeline.
Engagement Services
Brand Strategy
Brand Positioning
Brand Visual Identity Extension + Guidelines
Corporate Presentation Narrative + Design
The new Polarity brand began with the development of evolved brand foundations – statements to ground the organization and guide it as its north star.
Brand Strategy 
With its foundation in place, we moved to position the brand to its stakeholders, shifting perspectives by focusing the narrative toward Polarity’s exquisite science and data.
Brand POSITIONINGA new, sophisticated mark and visual identity system sends a strong signal to the market. With smart design, the narrative of the science unfolds in visual stories to a newly-engaged audience.
Brand VISUAL IDENTITY
WRAP-UP Polarity Bio continues to develop the strength of their revolutionary scientific innovation. Their inaugural product recently received breakthrough designation from the FDA in the early stages of their Phase 3 Clinical Trial. We look forward to much more from this visionary team as they reshape the landscape of wound care, and work to make wound healing imminently possible and expected for every patient.