DISCOVERY + DEFINITION / BRAND REQUIREMENTS   

Dreaming big is easy—but identifying constraints, defining requirements, and planning milestones pave the road to realization. 

Guided by our framework, we began with a series of brand workshops with the client to clarify what PandoVita stands for, its purpose, and its mission. Our process helped to separate the objective from the subjective, allowing us to define a brand with which audiences might actually trust their personal legacies. These definitions formed the immutable foundation of a brand and product intended to bring permanence and relevance to the story of a life.

DISCOVERY + DEFINITION / USERS

Rather than assume (or worse, guess) which audience would be our initial target market, we fielded a quantitative research study (N = 500) to learn about what might motivate (or demotivate) certain groups from being PandoVita users. 

Research showed that it wasn’t age or location that were our strongest links to early adopters. Instead, we identified user personas that had specific, individual personality traits as most likely to engage in our technology at key moments throughout their lives.

DISCOVERY + DEFINITION / PRODUCT REQUIREMENTS

Following our brand workshops, the task of defining how to capture and communicate one’s legacy, digitally and privately, began. Diving deep into our own families meant learning how we tell the stories of our own lives. How do we truly learn about another person’s life? What are the seemingly stochastic stories that, string together, create a rich narrative? What are the elements of a life that might be communicated: stories, relationships, important dates, artifacts?

DESIGNING THE PANDOVITA IDENTITY