How do you hone a brand to emulate the prestige of an international Hall of Fame?

Elevating the IVHF to match the fervor of its fandom required a sharp rebranding and visual identity.

CASE STUDY  /  INTERNATIONAL VOLLEYBALL HALL OF FAME

Services

Discovery + Market Research

Brand Strategy

Visual Identity Design

Application + Extentison

Multi-Channel Marketing

The International Volleyball Hall of Fame is just feet from where the sport was founded, and just down the street from the Basketball Hall of Fame. While volleyball is an international sport played by millions and enjoyed by even more fans, it has historically seen far less excitement and engagement than its neighbor.

Our work to elevate the IVHF had us dive deep into the fans, markets, patrons, and experiences, to reshape the brand. The eminence and importance of this historic institution is now reflected in a brand that is poised to grow with one of the world’s most enduring and beloved sports.

BRAND STRATEGY

A multi-day workshop with the IVHF's Board of Directors brought together the Hall's stewards and champions. The guidance of our Brand Workshop codified purpose, vision and values, ensuring that all the spoke for the Hall did so with a unified voice.

Applied Services

Brand Strategy

Competitive Analysis

Branding Workshop

Stakeholder Mapping

Brand Positioning

VISUAL IDENTITY DESIGN

“This rebrand process allowed the IVHF to reflect on the history and mission of the organization while also looking forward to where we want to be strategically in the global volleyball family. This was an important project that will help to highlight the IVHF and honor this great sport well into the future.”

- Steve Bishop, IVHF Board of Directors President

Applied Services

Naming

Logo Design

Visual Identity Design

Iconography Library

Photographic Style

APPLICATION + EXTENSION

A successful rebrand requires an effective rollout. Every touchpoint from web to merch at the IVHF had to reflect the new visual identity to serve as effective entry points for fans to recognize and be excited by the Hall's evolution.

Applied Services

Signage

Mearchandise

Business Stationary

Presentation Design

Hall of Fame Interiors Showing New Branding on Signage.

MULTI-CHANNEL MARKETING

The IVHF serves an international audience, and the vast majority of fans have far greater opportunities to interact with the Hall digitally than in-person. Developing a concise, highly-achievable digital strategy, and designing components that consistently iterate the brand is critical to driving engagement.