Innovation in the medical and pharmacological fields is focused on science that improves patients’ physical and mental health. However, treatment success goes beyond the science.

Studies show patient experience is positively associated with clinical effectiveness and patient safety, making the somewhat obvious and indisputable case for the experience of a patient to be a necessary component for quality healthcare. 

Despite this evidence, the patient experience continues to be highly underserved.  

We believe that success in healthcare requires more than a trusted family doctor spending time with a patient or prescribing the newest treatment on the market. Success comes by finding ways to extend those important moments of influence, motivation, and education between doctors and their patients. By offering information that is carefully crafted and delivered at times that are optimal for reception and comprehension, we can create engaged patients who are active participants in their own care.

People who are empowered to understand and manage their health are far more likely to adhere to wellness plans, remain on protocol, stay out of the hospital, and continue with a formulary. Healthier individuals lead to healthier populations, and healthier populations reduce costs and burdens on our healthcare system.