Can one of the world’s largest alternative asset management brands keep up with its own growth?
We converted an underserved internal team go from reactionary production artists to strategic communications partners.
CASE STUDY / BROOKFIELDServices
Business Strategy
Branding + Brand Management
Digital Experience Design
What began as a refresh to their marquee communications platform (Brookfield.com) lead to a years-long brand and business strategy and advisory role. Our work included analysis of the Internal communications team’s capabilities and processes, their key objectives and expected outputs. To date, we have built a robust practice to discover and improve efficiencies, bolster talent, and communicate and execute internal processes. With our consultation, Brookfield’s design team moved from on-call designers to strategic partners with a seat at the table for many initiatives.
WEBSITEWhen Brookfield Asset Management makes a move, it can move a market. However, shareholder value alone cannot carry such a large organization on its own—the brand’s opacity led to significant misrepresentation in the press.
Together with Brookfield leadership, we strategized, ideated, and designed a centralized corporate website that broadcasts the brand’s critical share of voice, showcases value and activity to the marketplace, exceeds investor audience requirements, and supports HR initiatives.
Applied Services
Digital Strategy + Consultancy
UX/UI
Information Design
Development Guidance
Ongoing Advisory
TEAM EDUCATIONA unique component of our work with Brookfield is our partnership with their design communications team. Our external point of view and years of experience allowed us to build and strengthen the internal team. Processes were improved, and, most importantly, we provided educational and mentoring services that allowed the designers to identify, hone, and own the deeper impact they serve for the organization.
Applied Services
Team + Systems Consultancy
In-Service Education Day Design
Leadership Coaching
BRAND EXTENSION + EVOLUTIONBeyond improving process, we also worked with the internal design communications team to design more striking outputs. From Investor Relations Conference materials to internal Employee Group branding exercises, our work impacted internal and external audiences with a modernized, forward-facing, and open brand aesthetic.
Applied Services
Creative Direction
Branding + Brand Extension Design
WRAP UPWe are excited to continue our partnership with the Brookfield organization, providing expertise and insight as they work to effectively and proactively communicate the many facets of this highly impactful brand to the marketplace.
Additional credit: Armchair and Mark Ramel for work shown in this case study.